Privacy Statement

ActiveLessons.com | UsefulWriter LLC

Last Updated: November 12, 2025

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Our Commitment to Your Privacy

At ActiveLessons.com, we respect your privacy and are committed to protecting your personal information. This privacy statement explains what information we collect, how we use it, and your rights regarding your data.

We believe in transparency. If you have questions about this policy, please contact us at the information provided at the end of this document.

Who We Are

ActiveLessons.com is published by UsefulWriter LLC, a Virginia limited liability company.

What Information We Collect

Information You Provide to Us

When you subscribe to our newsletter or use our services, we may collect:

• Email address (required for newsletter delivery)
• Name (optional, to personalize communications)
• Preferences (topics of interest, learning goals)
• Communication history (emails you've opened, links you've clicked)

Information Collected Automatically

When you visit our website, we may automatically collect:

• Technical information (browser type, device type, operating system)
• Usage data (pages visited, time spent on pages, referring websites)
• IP address (for analytics and security purposes)
• Cookies and similar technologies (see our Cookie Policy below)

Information We Do NOT Collect

We do not collect:

• Social Security numbers or government ID numbers
• Financial information (credit card numbers, bank account details)
• Sensitive personal information (health data, religious beliefs, etc.)
• Information from children under 13 years of age

How We Use Your Information

We use your information to:

1. Deliver Our Services

• Send you our Friday newsletter
• Provide access to interactive lessons (when available)
• Respond to your questions and support requests

2. Improve Our Content

• Understand which topics interest our readers
• Optimize lesson design and delivery
• Test new features and content formats

3. Communicate With You

• Send important updates about our services
• Notify you of new features or offerings
• Request feedback on your experience

4. Maintain Security and Prevent Fraud

• Protect against spam and abuse
• Ensure the security of our systems
• Comply with legal obligations

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Service Providers We Use

Kit (formerly ConvertKit)

• Purpose: Email newsletter delivery and management
• Data shared: Email address, name, subscription preferences, engagement metrics
• Location: United States
• Privacy Policy: https://convertkit.com/privacy

Analytics Services

• Purpose: Understand how visitors use our website
• Data shared: Anonymous usage data, technical information
• We use privacy-focused analytics that minimize personal data collection

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

• Protect our legal rights
• Enforce our terms of service
• Prevent fraud or security threats
• Protect the safety of our users or the public

Your Rights and Choices

Right to Access

You can request a copy of the personal information we hold about you.

Right to Correction

If your information is inaccurate or incomplete, you can request that we correct it.

Right to Deletion

You can request that we delete your personal information, subject to certain legal exceptions.

Right to Unsubscribe

You can unsubscribe from our newsletter at any time by:

• Clicking the "unsubscribe" link at the bottom of any email
• Contacting us directly at the information provided below

Right to Object

You can object to certain processing of your information, such as marketing communications.

Right to Data Portability

You can request a copy of your information in a structured, commonly used format.

GDPR Rights (European Economic Area Residents)

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to restrict processing
• Right to lodge a complaint with a supervisory authority
• Right to withdraw consent at any time

How We Protect Your Information

We implement reasonable security measures to protect your personal information, including:

• Encryption of data in transit using SSL/TLS
• Secure storage with access limited to authorized personnel
• Regular security assessments and updates
• Employee training on privacy and security practices

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as:

• You maintain an active subscription to our services
• Necessary to fulfill the purposes described in this policy
• Required by law or for legitimate business purposes

When you unsubscribe or request deletion, we will delete or anonymize your information within 30 days, except for:

• Information we are legally required to retain
• Anonymized data used for analytics (which cannot identify you)

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and understand how you use our site.

How We Use Cookies

We use cookies for:

• Essential functions (keeping you logged in, remembering your preferences)
• Analytics (understanding how visitors use our website)
• Performance (loading pages faster, improving user experience)

Your Cookie Choices

Most browsers allow you to:

• View and delete cookies
• Block cookies from specific websites
• Block all cookies (note: this may affect website functionality)

You can learn more about managing cookies at www.allaboutcookies.org.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

Children's Privacy

ActiveLessons.com is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will promptly delete it.

International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. These countries may have different data protection laws than your country.

When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this privacy statement.

Changes to This Privacy Statement

We may update this privacy statement from time to time to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on our website
• Update the "Last Updated" date at the top of this document
• Notify subscribers of material changes via email

We encourage you to review this policy periodically.

California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to Know

You can request information about the categories and specific pieces of personal information we collect.

Right to Delete

You can request deletion of your personal information.

Right to Opt-Out

You can opt-out of the sale of your personal information. (Note: We do not sell personal information.)

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

To exercise these rights, contact us using the information below.

How to Contact Us

If you have questions, concerns, or requests regarding this privacy statement or your personal information:

We will respond to your request within 30 days.

Your Consent

By using ActiveLessons.com and subscribing to our newsletter, you consent to the collection and use of your information as described in this privacy statement.

If you do not agree with this policy, please do not use our services or provide us with your personal information.

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